Oslo Runway kicked as a one day event for the fashion industry of Norway where selected designers, both established and newcomers we’re united to show their muscles and strengths on the runway with their latest SS16 creations.

Established brands like Johnny Love, Epilogue by Eva Emanuelsen and By TiMo have shown great success financially and commercially, and are today sought after all across Norway, while the audience also got to experience a more radical and norm-breaking designs from Anne Karine Thorbjørnsen and Christina Ledang.

The fine selection of designers showcasing at Oslo Runway all have a strong part in the sartorial landscape of Norwegian fashion. The invited guests were strategically invited for their relevant role in the Norwegian fashion industry and consisted of photographers, buyers, domestic and international press.

Several of the designers opted for CIFF this year for sales, as well as the already existing domestic initiative. Norway are taking small steps, but steps in the right direction towards a strong fundament in the Scandinavian landscape of fashion and design by displaying a strong platform where craftsmanship, creative freedom and true Scandinavian design esthetics come together, forming what is Oslo Runway.

By TiMo
Setting the scene with a ballet performance in luxurious silk, designer Tine Mollatt opened Oslo Runway with her bohéme-esque collection consisting of light floral fabrics, lace dresses, layers of a-lined skirts and blouses and a delicate SS16 palette. The feminine yet comfortable garments inspired to a spring of vintage soft pastels and earthly hues.

Johnny Love
As the only menswear designer participating this season, designer John Vinnem introduced an androgynous yet classical looking collection. This SS16, Johnny Love showcased timeless classical tailoring and minimalistic elegance balanced with laid-back formal styling and smooth cuts.

Written by Madeleine Holth for SVA Magazine

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