F5 from New York to Oslo
F5 was founded by brothers Emil, Benjamin and Alexander Krystad Marthinsen. The idea was to create a platform for Norwegian design, consisting of a store that only stocks Norwegian brands, an agency for national and international sales, public relations and a co-working space for designers. Almost three years have gone by since they opened the store, studio and showroom; the three founders are very happy to be working with
In the collaborative spirit of F5, the show this season included four different brands. Menswear label GRAA, designed by F5 co-founder Benjamin Krystad Marthinsen and Filip Wibe, showed a collection inspired by minerals, dominated by materials such as denim and wool knits. Christina Ledang, one of the first designers to move into the F5’s co-working space, showed a collection of elegant, yet very wearable dresses, oversized coats and chunky knitwear. ARCT., designed by the other half of the founding members of F5, Emil and Alexander Krystad Marthinsen, showed a collection dominated by leather and wool, with a focus on layering and shapes. AÙMA, designed by F5-veterans Gloria Aùma and Magne Risnes, did yet another collection of original, understated and wearable pieces, many of them gender neutral.
Text co-written by Karen Elieson & Madeleine Holth for SVA Magazine
Photography by Martine Stenberg