This is not Samuel’s first time attending CIFF, as he previously assisted Virgil Abloh on not one, but two OFF-WHITE exhibitions.

“I actually assisted Virgil for two OFF-WHITE installations at CIFF, it feels as though putting in 10,000 hours into design is finally coming to fruition. There have been sleepless nights and an insane amounts of sacrifice over the past seven years, but more than anything I’m grateful that these ideas are able to dissolve and reach others,” says Ross. Previous exhibitioners at CIFF Raven include Virgil Abloh, JJJJound, Blackfist, and 424.

A-COLD-WALL* has been around a little over a year, but has made quite the name for itself in the streetwear scene as a fresh, youthful presence that brings a strong identity and an artistic approach to the existing system. Naturally, Samuel Ross has a clear vision as to how the brand should be perceived, “I think A-COLD-WALL* represents a new way of explaining and articulating ideas, which is less rigid, and much more fluid. This ability to move through media and fields, I think that’s what grabs peoples attention.”