One of the most hyped sneaker for the past two years is without a doubt the Yeezy Boost, the shoe has reached instant fame and is still one of the most sought after models on the market. Models like the Yeezy Boost 750, Yeezy Boost 350 and Yeezy Boost 350 V2 has sparked global consumer phenomenon – YME takes a look at the global impact of Yeezy’s collaboration with Adidas.
– The first release from Yeezy and Adidas was the Yeezy Boost 750, which clearly showcased something Kanye had previously stated that he was missing — creative freedom. The 750 later released in black and light grey gum adding to the existing light grey with white sole.
Now why is the Yeezy boost so incredibly popular? Is it the Yeezy effect in full form? When the first 750 first released the market was still somewhat highly driven by hard uppers and high tops, notable collaboration releases from 2015 amongst Yeezy Adidas are the Jordan V x Supreme, Nike x Acronym Air Force 1, Nike Lebron XII x Pigalle, Air Jordan 10 OVO and Kendrick Lamar x Reebok Ventilator Red & Blue.
At this point, Adidas has taken a different route — being the innovator they are, Adidas decides not to follow the current trend. A decision that definitely payed off, please welcome the Ultra Boost and Yeezy Boost. Two of the most popular sneakers of 2015 – by that we do not mean necessarily most hyped or even most sought after. The Eminem x Carhartt x Jordan IV went from somewhat retail value to museum value over night. The Yeezy Boost and the Ultra Boost were in fact the most valuable sneakers of 2015 because they were accessible, attainable and wearable.
Kanye West also won the FNAA ’Shoe of The Year’ award for his Yeezy Boost in 2015.
The 350 has without a doubt become the Yeezy footwear supporters favourite shoe, due to the increased volume of colour ways in the 350 range. Turtle dove, Pirate Black, Moonrock, Oxford Tan have all become a highly sought after consumer product and it seems like the desire for sock uppers are still inclining.
The last notable sneaker from the Yeezy Adidas collaboration is the 350 V2 ’Beluga’, which features a revised version of the 350 – hence the V2 name and includes the same infamous knitted upper with bright orange accents among the top.
It’s rumoured that the Yeezy Boost 350 V2 will be released in multiple colours. Stay tuned for more release info on Yeezy Boosts at YME Universe.
Written by Madeleine Holth for YME Universe