It’s no secret that people in the fashion industry opt for comfort and technicality when choosing their own everyday wardrobe. This idea is confirmed as we look at Louis Vuitton’s Kim Jones and Nike’s collaboration.
In July earlier this year Kim Jones and Nike released their packable windrunner jackets and colourful sneakers, all made for a mobile lifestyle while remaining stylish.
Why is Louis Vuittons designer a perfect match for Nike? Well, it’s quite simple actually – he collects sneakers and it’s said that his private collection is passed the 500 pair mark. The signature sneaker for this collaboration is in fact built on a Air Max 1 silhuette, which is Kim Jones´personal favourite. The Nike Lab x Kim Jones Air Zoom LWP is yet another confirmation that fashion and sport goes hand in hand.
Now the ’Packable Sport Style’ series are returning for round two with yet another collaboration offering timeless and iconic Nike pieces in a new format to fit the contemporary consumer and the Nike Lab enthusiast. This time, Nike’s innovative and infamous techfleece will be available in a new package with fiber-dyed heather and the collection will also include a reversible bomber jacket. Again, Kim Jones practices technicality, wearability and innovation of the highest form.
The Nike Lab x Kim Jones Air Zoom LWP will also return in new colour ways.
Written by Madeleine Holth for YME