From Scandi It girls’ favourite knitwear to a menswear label that’s found a fan in Skepta, Vogue brings you five brands that should be on your radar as the AW19 shows get underway in the Swedish capital.
Stockholm Fashion Week made its debut in 2005 and – just like internationally known local labels like Acne Studios and Totême – has become known for its distinctive, minimalist style. Add to that the climate, which demands an extra level of sartorial ingenuity from street stylers who want to be camera-ready without succumbing to frostbite, and there’ll be plenty to feast your eyes on in the Swedish capital in the days to come. Here, Vogue rounds up five brands to look out for.
Elin Alemdar’s brand was born 18 years ago, while she was working as a stylist and studying in New York. Since then, she’s gained the royal seal of approval, with Crown Princess Victoria of Sweden favouring her dresses. For AW19, we’re looking forward to seeing Alemdar’s sharp, minimalist lines, topped off with winter-ready coats and puffer jackets in her signature creamy hues.
Over the last 18 years, Hope has honed its immaculate tailoring and Scandinavian flare, as well as being the go-to brand for Scandi It girls. Head of design Frida Bard preserves the love for tailoring and utility wear originally manifested by the label’s founders Ann Ringstrand and Stefan Söderberg. Stocked around Scandinavia and online via La Garçonne and Farfetch, the brand has also been worn by Kim Kardashian and Lykke Li.
House of Dagmar
Sweden’s top sustainable brand is led by three sisters and dedicated to their late grandmother, Dagmar. Founded in 2005 and rooted in knitwear, the brand has grown to include various capsule collections alongside the main line, including swimwear. Influencers like Camille Charriere and Pernille Teisbæk love the label, stocked by Net-a-Porter and Harvey Nichols in London. Expect exquisite knits and statement coats.
A 2016 Fashion East alum, Per Götesson has made a name for himself in the fashion industry with his reinterpretations of wardrobe staples. Showing his designs in London and Stockholm, Götesson’s catwalk collections err on the side of theatricality with a sense of Scandi functionalism – think frayed and distorted hemlines and reworked denim pieces. A favourite of Skepta, Götesson is stocked at Machine-A in London and Boon The Shop in Seoul.
Founded only two years ago by Beckmans College of Design graduates, Josephine Bergqvist and Livia Schück, Rave Review has quickly become known for its unorthodox upcycling of materials and ability to turn something ordinary into extraordinary. Look to Elsa Hosk’s plaid blanket coat, for instance. Expect to see bold hints of colour and creatively upcycled household fabrics, as well as eco-friendly outerwear. The brand isn’t widely stocked yet, but it does accept personal orders.
Written by Madeleine Holth for Vogue International and appeared with translations for Vogue UK, Vogue Australia and Vogue Russia.