Miuccia Prada presented a collection that looked to the environment for inspiration, through glamourising organic elements of the earth like the enormous seashell accessories, straw bags and appliqued leaves in sequins. For the collection, she also presented floppy hats that appeared to be constructed of upcycled scraps of leather.
In a jam-packed Fondazione Prada to the music of Air and JB Dunckel, Freja Beha Erichsen opened the show, the latter is also the latest campaign model for the brand, she was closely followed by familiar faces like KAIA GERBER and GIGI HADID, which walked through the Rubix cube style labyrinth of geometric tiles in a collection that appeared more grown-up and ultimately more calm than the previous collection, which featured Frankenstein and lighting bolt prints.
The collection was stripped down and offered cubism-inspired prints through 70s style jacquard dresses and skirts next to a wide array of tailoring featuring ultra-wide lapels and contrasting white buttons. There were no obscure prints, nylons nor bowling shirts, but sudden uplifting jabs of bright orange and moss coloured velvet, paralleled with gold accents.
The ideas presented by MIUCCIA PRADA for SS20 appeared nostalgic and toned down, but moreover, shed a light on the environmentalist ideas born out of the 70s juxtaposed with abstract prints and sequins. The collections’ primary colours were kept in a neutral palette of black, green, blue and white, resulting in an understated and luxurious collection merging the then and now in perfect unison.