With 108 looks on the runway, you might think that BURBERRY’s AW20 show was an overwhelming production, yet the evenly distributed collection of men’s and women’s was a sight for sore eyes and offered a clear vision of what Burberry under the helm of RICCARDO TISCI looks like.
The Italian designer undoubtedly knows good clothes, but what people might forget is that he is a master at making viral fashion and something that will make the crowds go wild. Remember the GIVENCHY Rottweiler craze? Or the GIVENCHY nose rings? This season it’s all about the triple shirt according to Tisci’s latest Burberry collection. For AW20, Tisci offered a vast array of clothes across both genders, but more importantly, he catered to the many new clients of Burberry like the hypebeast, the chic it-girls and the red carpet clients to name a few.
For AW20, Tisci opted for a muted palette primarily consisting of beige, black and white, however, it was Tisci’s interpretation of the iconic Burberry checks that stood out this season. On the runway, the models wore recontextualised Burberry classics like the trench coat, the rugby shirt and heaps of check-printed garments. It is this recontextualisation that makes Burberry under the helm of Riccardo Tisci so enthralling, he knows how to take something from its original form and re-purpose it to fit modern standards of dress.
What stood out the most in the collection is how well Tisci is able to combine sophistication like seen in the chainmail dresses, next to something as rugged as a deconstructed rugby shirt in mustard yellow and oxblood. As fur-appliqued trench coats and tailoring danced down the runway to the sounds of Arca, Katia and Marielle Labèque it became clear – Burberry is officially a brand for everyone, no matter how old, bold or young you are.
Written by Madeleine Holth for LOVE MAGAZINE