JIL SANDER PUSHES MINIMALISM TO THE MAX FOR AW20

On the first day of MILAN FASHION WEEK and after a colourful and heavily printed London Fashion Week, JIL SANDER delivered an AW20 collection that affirmed the notion of less is more. The world is hungry for minimalism in the post-PHOEBE PHILO era and Jil Sander may be the brand that can soothe our collective hunger for clean minimalism and functional femininity.

Jil Sander gave the audience room to breath, in the wide-open space, the models sat down across from one another after their lap on the runway. It is the collective ambience of Jil Sander that makes the brand so good and so soothing to watch. The collection centred around dresses, and its many varying forms. From formal gowns in knitted mohair to silk flounce numbers to embroidered kaftans, Jil Sander is undeniably feminine, luxurious and one of a kind in the current landscape of fashion. The brand disregards trends and hyped-up colour palettes, in favour of warm and earthy tones and teddybear hues matched with vanilla nuances. Corporate work uniforms were reimagined for Jil Sander’s AW20 with belted trenchcoats, balloon sleeved shirts and cigarette trousers presented in a new and innovating form this season.

The headliner of the show was undoubtedly the salt and pepper fringed dress that metamorphosed for each step the model took down the runway. As the models came face to face ahead of their final walk and you could see the collection as a whole, it became clear that Jil Sander exists truly for the purpose of strengthening the feminine wardrobe, through functionality and timeless wearability. Minimalism is never boring, not when its Jil Sander.

Written by Madeleine for Love Magazine

https://www.thelovemagazine.co.uk/article/jil-sander-pushes-minimalism-to-the-max-for-aw20

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