JOAN COLLINS GOWNS AND SATURDAY NIGHT FEVER AT GCDS AW20

GCDS looked to the sparkling side of the ’80s for their AW20 collection with a wide range of pop-cultural references. God Can’t Destroy Streetwear – or GCDS as they’re more commonly called – has quickly become a brand known for its ability to merge popular culture and streetwear on a level that balances comedic relief and enticing silhouettes, whilst still catering to the needs of its youthful fans.

The term streetwear has unfortunately been thrown around a lot over the past few years, and GCDS has taken it upon themselves to challenge the status quo of streetwear by subverting the genre to the max. For AW20, GCDS looked at iconoclastic pop-culture phenomenons of the ’80s, with subtle nods to Michael Jackson, Saturday Night Fever, the TV show Dallas and even Joan Collins’ many flamboyant and space demanding ruffle gowns from that era. The opening look set the tone for what was in store, an icy blue silk blazer and bralette combo with ripped off denim capris, knee-high white crystal-embellished boots and let’s not forget to mention the bags that sat on top of rubber sneaker soles.

GCDS is, and always will be, a logo filled manifestation and this season was no different, through embroidery and prints, the brand pushed their capital letters on practically every single piece of cloth, making sure we all knew where we were and what collection we were looking at. GCDS also joined in on the world’s smallest bag competition this season, with several micro bags appearing on the runway. In the serious and luxurious cashmere fog of Milan Fashion Week, GCDS felt like a breath of fresh air with its fun, colourful and easy-going approach design. The brand pushes the envelope for what streetwear is and what it can be, by looking at the past to shape the current. For AW20, GCDS offered a collection that merged some of our finest moments in fashion history with our ongoing obsession with anything street.

Written by Madeleine Holth for Love Magazine

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