AW21: 90% OF VIVIENNE WESTWOOD’S COLLECTION IS ENVIRONMENTALLY FRIENDLY AND WE’RE 100% HERE FOR IT

French rococo painter François Boucher painted Daphnis and Chloe in 1743 and 278 years after its debut on the art market that very painting can be found printed on denim at Vivienne Westwood. In true Westwood form, the collection offers a unisex take on iconic archive styles, refurbished for the next generation of buyers and die-hard fans. Punk rock iterations of classic British tailoring balanced with King of Wales checkered prints strengthened its crux, while acidic pops of colour throughout the knitwear rebelled against the structured nature of the corsetry and tailoring. 

Brand staples such as tartan and herringbone were present as always, but what truly stood out this season was the fact that over 90% of the collection is produced from materials that have a reduced impact on the environment. This means that the collection includes materials that are made entirely or partially from organic cotton, recycled cotton, organic silk, eco & recycled denim and recycled nylon & polyester. The percentage reaches 92% through their use of mulesing-free wool and 100% FSC certified viscose. As an activist, Vivienne Westwood proves yet again that she can talk that talk and most definitely walk that walk.

Written by Madeleine Holth for The Perfect Magazine

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