For AW21, Marques Almeida looked to its ethos of empowering young artists and embracing talent with their ongoing collaboration with the Luxembourg-based rapper Nenny. The collection presentation took place through Apple’s photo booth function in what can only be described as a chaotic background of multiple open desktop windows and Nenny rapping soothingly in the background.
Marques Almeida’s arsenal of looks this season relied heavily on items they know their fans crave. Mega-peplum pieces, asymmetric knitwear that forces the ribbed knit to travel beyond its vertical trajectory and heaps of feather applique. Explosions of graffiti reigned as this season’s key print story and shades of your favourite ice cream flavour offered a calming effect to the collection, while stonewashed and frayed denim ensembles further strengthened the youthful nature of Marques Almeida for AW21. The collection was driven by its asymmetric hems which appeared across almost every single look. This season, the brand also changed up its streams of income, allowing the consumers to take part in their own wholesale shopping experience.
Written by Madeleine Holth for The Perfect Magazine